NATRUE unveils the beauty trends for this fall-winter, which focus on a beauty routine made up of small steps that can protect the skin from cold, humidity and temperature changes while respecting the environment. This winter, the spotlight will be on the “precision performance” trend, which focuses on cosmetic formulas that include highly effective key active ingredients. The market is, in fact, investing significantly in R&D and technology to be able to come up with innovative formulations based on new ingredients. Great emphasis is being placed on performance: according to Innova Market Insights, nearly one in two consumers worldwide agree that new ingredients and technologies make personal care products more functional.
The growing need for effective cosmetics is especially acute as we head into winter, a season that can be hard on the skin. Cold weather stimulates vasoconstriction, which directs blood flow to the center of the body and away from the extremities. This defense mechanism causes less protection for the skin, which can thus be more prone to inflammation. As consumers are always looking for high-performance skin care solutions, it is critical to choose products that not only deliver results but also offer protection against the specific challenges of the colder months.
To combat these winter effects, it is essential to focus on cosmetics that respect both the skin and the environment and follow 5 simple steps: cleanse, tone, serum, moisturize and protect.
- Cleansing is essential to remove impurities that accumulate on the skin, preferably with natural ingredients such as sunflower and olive vegetable oils, aloe vera, seaweed and gentle surfactants of plant origin.
- Toner is a valuable ally that provides freshness and radiance, especially if alcohol-free and with soothing ingredients such as chamomile and rose water.
- The application of a serum with concentrated active ingredients is therefore important to make these ingredients penetrate deeply. For optimal action, it is best to choose serums that contain antioxidant-rich plants such as rosemary, olive leaves and pomegranate, as well as fermented peptides and vitamins.
- Also essential is effectivehydration to restore the hydrolipidic layer through calibrated use of plant oils and butters, hyaluronic acid, and vitamins.
- Finally, even in the cold months, it is very important to protect the epidermis from harmful UV rays with natural sunscreens based on zinc oxide and titanium dioxide, especially if the skin is prone to dark spots.
What will be the trendiest ingredients? Also leading the back-to-beauty trends are typical K-Beauty ingredients such asmugwort, a natural antioxidant that can soothe inflammation, and ginseng, prized for its energizing and firming effects. Another trend coming from the East is glass-effect skin, smooth and even, inspired by the beauty routine of Korean women. Also very popular is “no-make up make-up,” a super-natural makeup technique that gives even, silky, blemish-free skin. In fact, according to Spate’s survey, Google searches for clean make up increased 56 percent over the previous year. Fermented ingredients, which, thanks to the action of microorganisms such as yeasts and bacteria, penetrate deep into the skin providing more intense nourishment, will also be protagonists in the beauty routine of the coming winter.
Finally, within the cosmetics of the coming months, technology will also find an important role, especially artificial intelligence (AI) and augmented reality (AR) used to foster research and innovation, but also to implement the customer experience and sustainability of cosmetics, an element that is increasingly in demand today by consumers who prefer natural, organic and ecofriendly ingredients.
“The beauty world is increasingly moving toward a sustainable, conscious and environmentally friendly approach, focusing on natural, organic and certified cosmetics. Fall-winter trends reflect this focus on a beauty that celebrates nature, not only in formulations but also in the choice of eco-friendly and minimal packaging. NATRUE certification represents a benchmark that protects consumers from the ever-present phenomenon of greenwashing, guaranteeing quality and sustainability at every stage of production, “ commented Mark Smith, NATRUE’s General Manager.
